Templates

B2B content templates that reflect how production actually works

Three practical starting points for B2B content teams. Each template mirrors the structure Contentaxle uses when generating assets from a brief — so if you later move to the platform, your team already knows the format.

FREE

Content Brief Template

The 8-field brief structure that actually produces good first drafts. Includes persona, goal, keyword, tone, CTA, word count, competitive angle, and product context.

  • Google Docs format
  • Notion version included
  • Example brief included
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FREE

Sales One-Pager Structure

The one-page format that actually gets read in sales calls. Headline, problem framing, solution section, differentiators, proof point, and CTA — all in a printable layout.

  • Google Slides template
  • Figma version included
  • 3 layout variants
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FREE

Email Nurture Sequence Framework

A 5-email sequence structure for B2B nurture campaigns. Each email has a defined purpose, recommended length, tone notes, and CTA type.

  • Plain text framework
  • HubSpot workflow notes
  • Subject line formulas
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